The WWF launched a really cool emoji-based campaign to help support their mission to protect precious species and their habitats. The launch of the campaign, which will be run on Twitter, is in honour of Endangered Species Day on Friday May 15th.
Did you know that the WWF has identified 50 endangered species and that 17 are listed as CRITICAL.
The idea for the #EndangeredEmoji campaign was sparked by the discovery that 17 characters in the emoji alphabet represent endangered species. WWF is wants to use the popularity of these characters and turn them into donations. Emoji have been used over 202 million times on Twitter since they were introduced in April 2014. The number is increasing daily. Just like the increased risk to these endangered species.
What is really cool about this campaign is that it is raising money, but it is also raising awareness. I believe that awareness is key when working to create any kind of change. If people don’t know that something is an issue, they won’t care about it and if they don’t care about it, they won’t be moved to take action.
Here’s how the #EndangeredEmoji campain works:
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#EndangeredEmoji will be run through the official @WWF Twitter account and at http://endangeredemoji.com.
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WWF will tweet an image showing all 17 Endangered Emoji. To take part in the campaign all twitter users need to do is retweet the image.
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For every Endangered Emoji the user then tweets, WWF will add the local currency equivalent of €0.10 (about 15 cents Canadian) to a voluntary monthly donation.
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At the end of each month, users will receive a summary of their Endangered Emoji use and can then choose how much to donate.
The emoji alphabet, the standardized set of digital pictograph characters used in communication globally, contain the following characters which represent endangered species:
Spider monkey
Giant panda
Asian elephant
Galapagos penguin
Antiguan Racer snake
Bactrian camel
Tiger
Sumatran tiger
Green turtle
Amur leopard
Siamese crocodile
Bluefin tuna
Blue whale
Western gray whale
African wild dog
Lemur leaf frog
Maui’s dolphin
Ready. Set. Tweet. #EndangeredEmoji
You can learn more about this campaign and the endangered species at http://wwf.panda.org and http://endangeredemoji.com
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